Boston Media

Should political bias be a part of the model?

November 19, 2009
By Steve Safran
Should political bias be a part of the model?

We’re seeing more and more outlets embrace a right- or left-leaning bias as part of their programming. This is especially true on radio, where conservatives have long ruled the commercial airwaves. But there’s a station in Boston that is trying to offer counter-programming — WWZN 1510 AM is gunning for the left. The Boston...
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Boston Globe Launches Subscription “GlobeReader”

November 16, 2009
By Steve Safran
Boston Globe Launches Subscription “GlobeReader”

The newspapers continue their quest to find a paid online subscription model, and this week the Boston Globe is rolling out its paid offering. GlobeReader is comes with e-reader software that allows people to read a digital version of the Globe, presented in a “print format” style. The cost is $4.98 a week for new...
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The kids are into “Media Matters”

November 8, 2009
By Steve Safran

I spoke Friday at the Media Matters Writing Conference at UMass Boston, and I came away very encouraged about the future of online media. The conference is for middle schoolers and high schoolers, and the group I spoke with had some sharp, media-savvy kids. I talked about how to blog, as part of a...
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ESPNBoston.com picking up Edes?

November 5, 2009
By Steve Safran
ESPNBoston.com picking up Edes?

I’ve often written that the future of local sports coverage lies not with the two minute TV report, but online in real time. Local affiliates have to stop thinking we’re waiting until the late news to get the scores and highlights. Newspapers have to realize we’re certainly not waiting until the next day for...
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Boston TV ad sales down $200 million in five years

November 4, 2009
By Steve Safran

Here’s a sobering stat for you. Broadcasting & Cable writes that Hearst Television President David Barrett told an FCC workshop: … from 2003-2004, aggregate revenues (in the Boston TV market) were ‘north of $500 million.’ By 2008-2009, that figure was $300 million. That drop is driven by big changes in how ad dollars are being...
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Election Day coverage: A better way?

November 3, 2009
By Steve Safran

Today’s election day in Boston. The coverage of the mayor’s race has been, in my opinion, pretty good. But is there a better way? It has been conventional and, I think, reasonably fair. But it has also been traditional. How would a native news operation cover it? With people on the street and dozens...
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The days of the lead-in are gone

October 31, 2009
By Steve Safran

The unremarkable ratings of the Jay Leno show prove what I’ve been writing for a long time – that local affiliates need to stop thinking about their 10 pm lead in, and focus on self-reliance. WHDH-TV is suffering a decline in its audience because of Leno, reports the Boston Globe. (Disclosure: I’m quoted in...
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Putting out the word

October 30, 2009
By Steve Safran

I’ve set up a Wiki for us at bostonmedianext.wikispaces.com and a Twitter account @bostonmedianext. Please RT, forward, social media-tize and all those good things. Inventing the future takes some friends.
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